07 Jan Lose weight – eat from a red plate
The color red reduces snack food and soft drink intake.
Based on evidence that the color red elicits avoidance motivation across contexts (Mehta & Zhu, 2009), two studies investigated the effect of the color red on snack food and soft drink consumption. In line with our hypothesis, participants drank less from a red labeled cup than from a blue labeled cup (Study 1), and ate less snack food from a red plate than from a blue or white plate (Study 2). The results suggest that red functions as a subtle stop signal that works outside of focused awareness and thereby reduces incidental food and drink intake.
Therefore eat from a red plate and drink from a red cup.
I can sense the stampede to the shopping centre now … a run out sale on red plates.
Or maybe a weight loss hypnosis program at Cameron Hypnotics at The Junction